Mobile Marketing Mobile marketing is a digital marketing strategy aimed at reaching a target audience through smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and apps. Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, downloaded apps using push notifications, in-app or in-game marketing, mobile websites, or using a mobile device to scan QR codes. Some of the most important types of mobile marketing strategies include SMS marketing, social media marketing, location-based marketing, proximity marketing, and in-app marketing.